Recently, Direct Selling News released its “Global 100 List” – where it compiles the top direct selling companies in the world, based on 2012 revenue.
It’s pretty impressive to look down the list.
You’ll see companies that you’re extremely familiar with, and others that you’ve never heard of before – possibly because they’re based in other countries.
But what’s more interesting is to compare the 2012 list to the previous year’s list.
(And it’s an activity worth doing prior to signing on with any direct selling company that is well-established and has sales high enough to make it on the list.)
So let’s look at a few examples.
Per these lists, in 2011 WorldVentures, a network marketing company that markets travel-related products through the internet and personal connections, had net sales of $91 million.
In 2012, its net sales grew to $143 million for an impressive increase of 57% in just one year.
(For more information about WorldVentures, CLICK HERE)
Scentsy, which recently added two additional brands to its family of companies, reported sales of $537 million in 2011 (up from $382 million in 2010), and $560 million in 2012.
Rodan + Fields, a skin care company, didn’t make the 2011 list. But here they are in 2012 ranked at #83 with sales of $108 million.
Pampered Chef’s sales remained flat. It reported sales of $500 million both in 2011 and in 2012.
Keep in mind that $500 million in annual sales is extremely impressive. It ranked #22 on the 2011 list, and #28 on the 2012 list, so the company is among the top in the industry.
There’s a different story for PartyLite (owned by Blyth).
It’s sales have continued on the decline.
Per the lists, in 2010, its net sales were $545 million; 2011 they were $500 million, and in 2012 PartyLite’s sales dropped to $425 million.
If you’re considering starting a PartyLite business, you’ll definitely want to do additional research (since it is publicly owned, you can look at its SEC filings on the internet), and I strongly recommend that you ask your possible sponsor for more details about its declining sales so you can make a well-informed decision before starting as a consultant.
Look through the list. If some of the companies you’re considering joining are on the Direct Selling News Global 100 List – review the year-to-year sales data and ask more questions – whether the company’s sales are growing, flat, or declining.
This is just good business.
Hopefully your company will be on the Direct Selling News Global 100 List with your help! That would be great news for your business.