I’ve been immersed on both sides (meaning on the “consultant side” or on the “corporate side” for more than 24 years. (Yes, I was just a spring chicken – fresh out of college – when I signed as a home party consultant.)
I have to tell you – the business is changing.
Based on my longevity in the industry, when I first started building my home party business, my very biggest business expense was my long distance phone bill. (Yes – we used to have to pay by the minute for calling someone long distance.) Second biggest: postage.
When the internet first became popular, I was using it mostly for emails and the “earth moved” when my former company launched its first website.
Wow – things sure are changing rapidly.
I saw this post on Jennifer Fong’s blog – and I have to say – I think she has even underestimated how social media and online marketing are impacting the direct selling business.
You see, I learn a lot from the hundreds of consultants that I coach.
For example, Facebook is their friend – and their foe. Some are using that social medium to attract business, but that business seems to be – what I’ll call for lack of a better word – “fickle.”
They book online parties, but the hostesses frequently don’t follow-through. They sponsor consultants around the country – but with today’s inexpensive kit prices, attrition rates (meaning the number of consultants who leave the business) are soaring.
I think learning to use all of the online tools effectively will require learning a whole new skill set. Just like you learned to book parties at the closing table, or approach a hot lead that you met in line at the grocery store, it’s a skill anyone can learn. But it’s a different approach. You can’t just “hang out” or post specials on your page – you have to figure out how to engage.
Check back as we teach you the ropes.