The new trend in the direct sales industry is for businesses to define themselves as “Social Selling.”
Social selling is NOT just another name for the home party business, and it’s NOT meaning that you try to do everything through a social medium such as Facebook, Twitter, or LinkedIn (although using those mediums is an important element of social selling).
It’s interacting, engaging your fans, branding yourself, providing great information and content, expanding your connections, and much more.
In a recent article in Forbes, dated May 8, 2013, it explains that social selling is the combination of developing a strong personal brand; providing strong content through social mediums that tugs at people’s emotions and tells great stories; and developing strong social connections.
A couple months ago I was coaching one of my students in the home party business, and we were talking about whether or not she should create a Facebook page for her business. She seemed a bit surprised with my answer.
My recommendation was: “Yes – create a Facebook page, but don’t name it with the company name. Name it after yourself!”
Let’s relate this to real estate. The best Realtors out there understand that they are the brand. They could change brokerages every year, yet because they are branding themselves, their customers will follow (and many may not realize the Realtor has made the switch).
Think about your social selling, home party, direct sales, multilevel marketing, or network marketing business the same way. Brand yourself!
Sure, you can use your company’s logos and images, but in the “unlikely event” that you choose to change companies or your company merges with another, changes its name or whatever; you don’t want to have to start from scratch to build your Facebook following.
So if you’ve been asking:
Social Selling – What is It?
Or perhaps wondering if you’re “in” the social selling business.
Here’s some additional tips to be a top social seller:
1) Consider “who” you’re connecting to.
Many books on developing wealth point out that if you want to get rich, hang out with rich people. You see they “think” differently.
The same is true in direct sales.
Consider who you’re connecting with regularly. Are they top consultants or distributors, or are you hanging out with the whiners who, for whatever reason, can’t grow their business past the first level or two of the compensation plan.
2) Build your connections purposefully.
Make it your goal to make new connections, with personal notes or emails, every day.
3) Share meaningful, engaging content on your personal blog or website, and throughout your social mediums.
That’s how you build your connections – by providing info that make your connections get to know you, like you, and trust you.
When that happens, your business becomes unstoppable and you’ll be a social selling pro!
What do you think?
Please share your social selling tips and strategies in the comments below.