You’ve probably passed her with a shopping cart or sat next to her in a waiting room. She’s the lady whose dress you admired at a neighborhood barbeque and you may even go to the same gym. The woman who’s doing exactly what you are: Starting your own business. This woman, who you didn’t really notice before, can be a powerful ally and a pivotal piece of your success! The benefits are forming a WAHM alliance are numerous.
- Shoulder to cry on. Let’s face it: Being a work at home mom can be tough and it’s nice to have someone that understands. While those within your company can provide you motivation and direction for climbing your own corporate ladder, someone outside your particular business can be an invaluable resource. Sharing the frustrations and joy that come with the territory without the competition associated with those selling the same products or services you are can keep you motivated and inspired to be your best.
- Reciprocal marketing. When you form an alliance with other work at home moms, it’s time to put those relationships to work. This can be as simple as a business card exchange or as elaborate as providing samples of your products to be delivered with orders to her customers. Your customer base can be the same without harm to either one of your profits if you are marketing different things. You can include your allies’ business cards or samples in each of your orders as well, each doing half the work to cover twice the ground. It’s a beautiful thing!
- Group events. For events where booth or table rental is needed, splitting the cost can be beneficial to everyone involved. Not only will the cost be less, you can work out a rotating break schedule so that no one is left without a back-up. You also have the added benefit of there being more to see at your table, bringing more potential customers to you and your partner!
If you’re looking to form a WAHM Alliance, here’s how:
- Scan the ads in your local newspaper for other work at home mom businesses similar to yours with contact information and give them a call. Explain what you want to do and why. Craigslist and Facebook are also great places to find networking opportunities, so check them frequently.
- Keep an eye out for brochures or catalogs for companies you know would fit well with what you are doing. If you sell skincare products, for example, don’t choose a competing company to form your alliance. Instead, choose a complimentary business selling handbags, home décor or other products and services that cater to the same demographic you do.
- Attend business mixers. Very often these are geared towards one specific company as a way to meet and greet other representatives, but this is the perfect place to seek out an ally as well as gather some fresh ideas for your own business.
- Ask around. Chances are someone within your social circle knows another work at home mom with her own home party business. Ask to be introduced. You already have a mutual friend in common so don’t be shy!
Forming a business alliance with other work at home moms is a great way to boost your own business, network with other people who have valuable advice to offer and get your name out there to people you might not otherwise reach. Don’t be afraid to reach out to as many women as you can and don’t be discouraged if you are turned down. Sometimes the thought of supporting another woman in her ventures can be intimidating to those just trying to start up a home party business. Those who don’t understand the importance of good business relationships often fail to thrive in their industry and burn out before they get a good start. Be open to new ideas, new people and a new way to market your business with the help of your WAHM Alliance partners!